#UP THE WAHS
What has enabled the Warriors to become the successful brand they are today? How do they manage to consistently fill stadiums while other clubs struggle to generate the same level of interest and engagement? A significant factor in their success is their effective digital and marketing strategy. Join us as we explore four sections of their website, https://www.warriors.kiwi, to uncover the tactics they've used to build their brand. Hopefully, you'll find inspiration from it, and can take some of the ideas shared here to help elevate your club's website.
1) An Engaging Home Page
It all starts with a busy homepage filled with valuable elements that keep viewers engaged.
At the top, we see a dynamic scoreboard displaying the Warriors' most recent fixtures and results. Just below that is a news feed, with the most exciting news featured prominently in the center and a smaller feed on the right showcasing additional stories. Finally, at the bottom, there’s a video feed offering exclusive behind-the-scenes content and highlight footage hosted on their website.
Scrolling further down the homepage, we see that the news section has been expanded, along with a direct link to their retail store. This is a great call to action, making it as easy as possible for fans to find and purchase merchandise.
3) Player profiles to lift the status of their players and the brand
The next two screenshots showcase the impressive effort put into creating a player profile for each Warriors team member. It cannot be overstated how much this enhances the status of both the club and its players. The biography at the bottom is an excellent way to help fans connect with the players, fostering long-term loyalty and creating lifelong supporters.
4) Data Collection
The Warriors are no strangers to data collection. The screenshot below shows the data required to sign up for their mailing list. Collecting simple data points, such as country and birthday, enables targeted campaigns like "Happy Birthday" specials, as well as retail-focused promotions to countries on a supported shipping list, helping to reduce marketing costs.
At Mission Vibes we are always on the lookout to see who is doing it best. Contact us to see how we can help you with your data collection, digital stratergy and content statergy to elevate your business.