Black Ferns VS English Roses reaches 41,523 fans in attendance
Analysing the email campaign that helped drive that from the Balck Ferns perspective
The initial part of the email focused on increasing awareness of the match, ensuring that as many people as possible were informed about the event. Whether fans were overseas or at home, they should received an email about the upcoming match.
One potential improvement to this opening would be to include the time, date, and broadcast details of the match in the email. This could encourage more fans to tune in and engage with the event.
Later in the email campaign, there is mention of a documentary highlighting how the Black Ferns are inspiring the nation in various ways. This aspect of the campaign is focuses on strengthening the connection between the team and their fans, showcasing their impact both on and off the field.
As the email progresses, we are presented with more updates about and further comments from the coach are shared to keep building excitement and give fans something to talk about. This extra bit of information shared helps maintain the buzz around the event, keeping fans engaged and eager for the match day.
The email campaign also includes a list of local events related to women's rugby. While these could have been more regionally targeted based on the recipient's location, they still serve as a valuable way to inform fans about what’s happening in women's rugby across New Zealand, providing broader knowledge and engagement.
To maintain momentum and build interest in future All Blacks events, the campaign also promotes upcoming home games in New Zealand. Additionally, they provide a link to the merchandise shop, offering fans an easy way to purchase gear and further engage with the team.
